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The Importance Of Email Marketing You may think email marketing is an outdated strategy, especially with all the new marketing channels and possibilities we've seen over the last decade. While strategies that include artificial intelligence, chatbots, virtual reality, or video may be incredibly useful and even revolutionary, email advertising is...
We've all heard about calculating ROI, but if someone asked you to define ROI in marketing, what would you say? When it comes to the definition of ROI in marketing, it means measuring your campaign success, which is imperative for your business to grow. Calculating ROI (Return-Of-Investment) will help you...
Marketing automation includes using software platforms and high-end technologies specifically designed for marketing departments. Automation technologies allow companies to streamline and automate numerous marketing processes so they can grow revenue faster and increase campaign efficiency. The technology of a quality marketing automation system makes repetitive tasks easier. Companies also use...
