What is Demand Generation Marketing? One of the main challenges that companies face today is to create demand for their products and services. Demand generation helps identify potential prospects based on their initial behavior and guides them through a nurturing process so that your sales team gets high-grade, highly-qualified leads....
Social Media Marketing: Advertising & Business Networking
What is Social Media Marketing? Social media marketing is, undoubtedly, one of the most effective ways for business owners and entrepreneurs to advertise their products or services, and attract their potential customers. Today, all brands are striving to make their social media presence powerful and are engaging their audience through...
Email Analytics & Metrics: Marketing KPIs & Standard Reports
How to Use Email Analytics For Effective Marketing Email analytics refers to the method of tracking the way subscribers interact with a brand’s email campaign. It allows you to conveniently gather and analyze data for each email campaign. Without leveraging email analytics, there's no way to ensure that your email...
Email Marketing: Campaign Strategies, Examples & Tips
The Importance Of Email Marketing You may think email marketing is an outdated strategy, especially with all the new marketing channels and possibilities we've seen over the last decade. While strategies that include artificial intelligence, chatbots, virtual reality, or video may be incredibly useful and even revolutionary, email advertising is...
What Is Marketing Automation? And Why Is It Important?
Marketing automation includes using software platforms and high-end technologies specifically designed for marketing departments. Automation technologies allow companies to streamline and automate numerous marketing processes so they can grow revenue faster and increase campaign efficiency. The technology of a quality marketing automation system makes repetitive tasks easier. Companies also use...