Email Marketing: Campaign Strategies, Examples & Tips

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The Importance Of Email Marketing

You may think email marketing is an outdated strategy, especially with all the new marketing channels and possibilities we’ve seen over the last decade. While strategies that include artificial intelligence, chatbots, virtual reality, or video may be incredibly useful and even revolutionary, email advertising is still going strong.

Having an effective email marketing strategy is still one of the best ways to connect with your audience, promote your brand, and increase sales. Emails give you a ton of possibilities when it comes to engaging your audience. 

You can sell products via email, but you can also share important news or tell interesting stories to keep your audience engaged and interested. 

What Is Email Marketing?

Email marketing is a digital strategy that includes sending emails to prospects and customers. It has been around for a very long time for many good reasons. Numerous successful email marketing examples show that it is one of the most effective digital marketing strategies because it not only connects you with your leads, but also helps you nurture them, and turn them into returning customers.

Email Marketing Legalities

If you don't start with an opt-in, you will need to be extremely careful with your email list. Before you send a single word, you need a person's explicit permission to send them an email. Using an opt-in form to grow your list is the safest way to do it because it grants you with that permission.

Many people think buying an email list is an awesome shortcut, but if you want to do things the right way, we don't recommend it. You also shouldn't collect emails from people's business cards and use them in your campaign because, in that case, your emails are spam. Always makes sure to optimize your local listing.

Email Marketing Advantages

There are numerous reasons for developing a strong email marketing campaign, but let's list the most important ones:

- Email is by far the most used communication channels in the world. People are so attached to email that 99% of your consumers check their inboxes every day.

- Your email list is yours forever to keep, unlike with leads across other communicating channels. Profiles may get canceled or suspended on Facebook or Instagram, but no one can ever take your leads if you have their emails.

- Email marketing has an enormous ROI (Return of Investment). Prospects who receive email offerings 138% more than those who don't.

Email Marketing Disadvantages

Like any other digital marketing strategy, an email campaign can have its disadvantages. From what we've learned from various email marketing campaign examples, the most important disadvantages to be aware of include:

Spam: Email spam is annoying to customers. If you don't target the right people with your messages, they may find your emails irritating. They may delete the email, mark it as spam, or unsubscribe from your list. Badly designed email marketing templates may automatically send your messages to spam folders.

Emails that never get delivered: If you don't design your emails properly, they may end up in your prospect's spam folder instead of their inbox.

Skills and Resources: If you don’t know what you're doing, your email campaign may not flow the way you planned. For a campaign to be successful, you need to have a marketing list, a strong copy, and an impeccable design.

Tips To Help Achieve Email Marketing Success

Email List Segmentation

Email list segmentation is one of the most important aspects of your entire campaign. It is the process of categorizing your customers and breaking them into smaller groups based on certain criteria. It will allow you to send more relevant and personalized emails to specific groups of customers.

You can't have an effective email list without proper segmentation. Instead of sending every offer to your entire list, email segmentation allows you send specific emails to only those groups of subscribers who would be interested in them. You can design specific email campaign templates for specific groups and personalize your emails as much as possible. This simple strategy will increase your open rates, your click-through sales, and decrease those awful unsubscribe rates.

Keep Your List Fresh

Email subscribes sometimes go stale. It's important to send out emails consistently and to remove inactive subscribers periodically. Some prospects may have changed their email accounts, while others may not be interested in your product, service, or brand anymore.

You may consider a subscriber inactive if they haven't engaged with any of your emails in the past six months. However, before you remove the inactive accounts, you should always try to send one last email campaign that targets only those accounts to try to re-engage them.

Write Outstanding Content

Many people think they've won the battle the second a subscriber opens their email. However, the content of your email is the one that usually makes or breaks a sale. Even the most effective marketing email template sample won't work if the content isn't good.

If your content amuses, informs, enlightens, or causes your subscribers to feel good in any way, they will be more likely to open all of your future emails. Very often, they will begin to anticipate your positive, refreshing emails because they provide effective advice or simply because they make them feel good.

The only way to make sure your subscribers are happy with what you present to them in your emails is always to write outstanding content.

Email marketing is one of the most powerful digital marketing strategies, and it keeps going strong towards the future. Sending emails of great value will skyrocket your sales and turn one-time consumers into returning customers.

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