In this day and age, it’s easy to feel like digital advertisements are taking over marketing. However, direct mail has survived against all odds in a mostly digital world. Figures from the Data & Marketing Association revealed that in 2016 direct response rate increased by 43% while overall prospect response rate increased...
5 Benefits of Client Testimonials
If you’re not already taking advantage of the authentic consumer-generated content that is client testimonials, you should reconsider. A 2014 study published by WebDAM found that client testimonials had the highest rating (89%) of all types of content marketing. Shortly following, TechValidate published their own study that concluded that 94%...
8 Tips to Ensure Your Event Is a Success
Are you a novice financial advisor trying to get started in the industry? Or a seasoned pro looking to boost your clientele? Regardless of your current position in the field, improvements can always be made to increase your results. Consider implementing a few (or all) of these strategies during the planning phases of your...
Facing Fears – A Shark’s Take on Public Speaking
Public speaking is an essential and unavoidable duty for many professionals. Despite its prominent role within many career fields, the task claims the top spot on the list of the most common American phobias. Positioned above death and spiders, it’s safe to say public speaking has left many stuttering and...
Benefits of Scheduling Social Media Posts
In the quest for consistency in the digital world, it’s easy to push social media to the wings as seemingly more vital business takes center stage. However, as we transition into an increasingly screen-facing society, the need to establish an online presence has never been more pressing. If you’ve ever...