The Importance Of Email Marketing You may think email marketing is an outdated strategy, especially with all the new marketing channels and possibilities we've seen over the last decade. While strategies that include artificial intelligence, chatbots, virtual reality, or video may be incredibly useful and even revolutionary, email advertising is...
Quick Guide To Marketing ROI: What It Is And Why It Matters
We've all heard about calculating ROI, but if someone asked you to define ROI in marketing, what would you say? When it comes to the definition of ROI in marketing, it means measuring your campaign success, which is imperative for your business to grow. Calculating ROI (Return-Of-Investment) will help you...
What Is Marketing Automation? And Why Is It Important?
Marketing automation includes using software platforms and high-end technologies specifically designed for marketing departments. Automation technologies allow companies to streamline and automate numerous marketing processes so they can grow revenue faster and increase campaign efficiency. The technology of a quality marketing automation system makes repetitive tasks easier. Companies also use...
Relationship Marketing & Relationship Strategy Defined
Did you know that repeat customers can be worth as much as ten times more than their initial purchase? And yet, for many businesses, attracting new leads is still a top priority, while the current customers don’t get more than an occasional automated email. Sure, attracting new leads into the...
5 C’s of Marketing: Situational Analysis for Your Business
Making marketing decisions can have massive implications for a business, so it's crucial to consider every aspect with care and attention. And that's why the 5 C's of marketing has become such a popular approach—it serves as a comprehensive check-up of all the key areas of your business and helps...