Check out insights from Kevin Harrington, seminar tips & tricks, as well as industry news!
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Lessons and tips from 30 years of seminars, workshops, & dinner events.
How to Create an Effective Editorial Calendar The development of sophisticated online algorithms and content creation has revolutionized the way we market to potential and existing consumers. Traditionally, editorial calendars were used by publishing houses to manage and plan the content they were producing. Companies and marketing agencies also employ...
Content Curation:Tips and Tools to Engage Followers and Boost Your Brand Modern marketing is as much about enhancing brand recognition and customer loyalty as it is about driving sales. As consumers become increasingly bored and disengaged with traditional types of advertising, your team may be scrambling to develop an effective...
The Essential Guide to Native Advertising As consumers show increasing signs of ad fatigue, companies are turning to more innovative forms of marketing to promote their brand and expand their audience. One of the most popular marketing tactics is native advertising, also known as advertorials. This non-disruptive digital ad is...
How to Develop a Marketing Plan If you intend to grow your business successfully, you need to know how to make a marketing plan. By carefully following your marketing plan steps, you’ll be able to: Determine your target market Work out how best to communicate with them Execute marketing strategies...
What are the 4 Ps of Marketing? The 4 Ps of marketing is a classic concept focusing on the foundations of marketing strategies. The 4 Ps refer to product, price, place, and promotion. This concept, which has been around since 1960, is still important in marketing today. In fact, for...
