What is Lead Generation?

All business owners understand that lead generation is essential, but most don’t have a clear understanding of what it entails. It’s not hard to understand why - figuring out how to generate leads for your business requires in-depth audience knowledge and familiarity with proven-effective strategies. So, to take your lead...

What is Brand Equity?

All business owners understand that lead generation is essential, but most don’t have a clear understanding of what it entails. It’s not hard to understand why - figuring out how to generate leads for your business requires in-depth audience knowledge and familiarity with proven-effective strategies. So, to take your lead...

5 Benefits of Client Testimonials

If you’re not already taking advantage of the authentic consumer-generated content that is client testimonials, you should reconsider. A 2014 study published by WebDAM found that client testimonials had the highest rating (89%) of all types of content marketing. Shortly following, TechValidate published their own study that concluded that 94%...