Email Marketing: Campaign Strategies, Examples & Tips

The Importance Of Email Marketing You may think email marketing is an outdated strategy, especially with all the new marketing channels and possibilities we've seen over the last decade. While strategies that include artificial intelligence, chatbots, virtual reality, or video may be incredibly useful and even revolutionary, email advertising is...

What Is Marketing Automation? And Why Is It Important?

Marketing automation includes using software platforms and high-end technologies specifically designed for marketing departments. Automation technologies allow companies to streamline and automate numerous marketing processes so they can grow revenue faster and increase campaign efficiency. The technology of a quality marketing automation system makes repetitive tasks easier. Companies also use...

What is Lead Generation?

All business owners understand that lead generation is essential, but most don’t have a clear understanding of what it entails. It’s not hard to understand why - figuring out how to generate leads for your business requires in-depth audience knowledge and familiarity with proven-effective strategies. So, to take your lead...

What is Brand Equity?

All business owners understand that lead generation is essential, but most don’t have a clear understanding of what it entails. It’s not hard to understand why - figuring out how to generate leads for your business requires in-depth audience knowledge and familiarity with proven-effective strategies. So, to take your lead...