Marketing in 2023
2023 is right around the corner. Are you prepared for all that the new year has to bring? Transitioning your marketing practices to stay adjusted with the times is necessary to see similar or better results. It’s important to prepare for changes in the economy and social media platforms and how that will impact your marketing efforts.
Third-party cookies on social media sites will soon be phased out completely, which means the way you target customers will need adjusting as well. Be flexible. The world is changing rapidly and it’s crucial to be ready for anything.
Maximize Your Budget (Omnichannel)
Spreading your marketing dollars through several channels will provide the most impact for the least amount of money. Direct mail acts as the initial contact point that piques the interest of qualified prospects. Digital ads and emails are reminders for prospects interested in attending your event. Multiple touch-points with prospects increase the likelihood of them registering for one of your events.
Don’t Fall Behind on Technology (Prospectix)
Using the latest technology is key to staying ahead of the competition. Prospectix is our software that allows you to target your ideal clients. Prospectix identifies your qualified individual audience members as they engage with you and others. Our consumer database then enables you to better target and manage your qualified prospect universe. Without Prospectix, advisors can waste valuable marketing dollars on prospects that do not fit their vision of an ideal client.
Host In-Person Events
There’s never been a better time to start hosting seminars, workshops, and dinner events. Post-pandemic people are eager to get back to in-person events and connect with advisors. An inviting atmosphere mixed with a powerful presentation is the best way to turn prospects into clients.
Direct mail is as important to your campaign’s success as ever. It’s highly targeted, so you know exactly what people are interacting with your campaign. Other marketing channels don’t allow for this kind of precision. Furthermore, direct mail works. According to Small Business Trends, 42% of mail recipients read or scanned mail pieces. The average return on investment for direct mail is also high at between 18-20 percent. People are still paying attention to direct mail, and so should you. Keep reading to find out our top 5 tips for direct mail.
Reflect and Adjust
Look back on all of your marketing experiences and hone in on steps in your marketing plan that delivered to expectations or better. These aspects of your plan can then be emphasized or reused to meet your high expectations. If something has not worked as hoped, it’s important to make adjustments quickly. There will also be instances of something working well now, but changes in the world will render it ineffective. These foreseen issues are inevitable, but they do allow you time to tweak your marketing efforts before they take effect.