Check out insights from Kevin Harrington, seminar tips & tricks, as well as industry news!
Using Brand Archetypes to Find Your Audience There’s something about our favorite brands that we identify with, and that makes
How To Use Sponsored Content In Your Marketing Strategy Enhancing brand recognition is at the core of any successful marketing
Easy-to-Execute Strategies to Prospect and Retain Customers Every financial advisor needs to not only prospect new customers, but effectively retain
Using Brand Archetypes to Find Your Audience There's something about our favorite brands that we identify with, and that makes us feel a bond with them. It's as though we've known them for a long time. What is it about these brands that draw us in? Whether it's their clever...
How To Use Sponsored Content In Your Marketing Strategy Enhancing brand recognition is at the core of any successful marketing strategy, but traditional advertising has become one of the least effective ways of capturing customer attention and loyalty. Instead, businesses increasingly turn to branded content—videos and photos, blogs and articles,...
Easy-to-Execute Strategies to Prospect and Retain Customers Every financial advisor needs to not only prospect new customers, but effectively retain their current client-base. A lack of strong prospecting methods and tactics could lead to the loss of important future business, sometimes creating extraneous effects in the long-term. If potential customers...
Reasons to Market in the Summer Retiree and pre-retiree prospects don't hibernate in the summer -- why should you? Eliminate the risk of missing your production goals at the end of the year, and discover why marketing now is crucial to fill your pipeline with qualified prospects. Many financial professionals...
How to Develop a Marketing Plan If you intend to grow your business successfully, you need to know how to make a marketing plan. By carefully following your marketing plan steps, you’ll be able to: Determine your target market Work out how best to communicate with them Execute marketing strategies...
