Tips for Implementing a Sponsored Content Strategy

How To Use Sponsored Content In Your Marketing Strategy Enhancing brand recognition is at the core of any successful marketing strategy, but traditional advertising has become one of the least effective ways of capturing customer attention and loyalty. Instead, businesses increasingly turn to branded content—videos and photos, blogs and articles,...

Easy-to-Execute Strategies to Recruit and Retain Customers

Easy-to-Execute Strategies to Prospect and Retain Customers Every financial advisor needs to not only prospect new customers, but effectively retain their current client-base. A lack of strong prospecting methods and tactics could lead to the loss of important future business, sometimes creating extraneous effects in the long-term. If potential customers...

Marketing in the Summer

Reasons to Market in the Summer Retiree and pre-retiree prospects don't hibernate in the summer -- why should you? Eliminate the risk of missing your production goals at the end of the year, and discover why marketing now is crucial to fill your pipeline with qualified prospects. Many financial professionals...