In this day and age, it’s easy to feel like digital advertisements are taking over marketing. However, direct mail has survived against all odds in a mostly digital world. Figures from the Data & Marketing Association revealed that in 2016 direct response rate increased by 43% while overall prospect response rate increased by 190% compared to 2015. Many marketers are still in the dark, but the data doesn’t lie. Check out these 8 reasons why direct mail is still relevant in 2019.
There’s no doubt direct mail is alive and kicking. In fact, when you think about it, the rise of digital marketing has only increased the ROI associated with direct mail. Consider adding direct mail to your next advertising campaign if you haven’t already, the data proves it’s worth it.