Now its time to get started collecting your testimonials. Contact your previous customers and ask your new clients to share their experience with your company. Client testimonials are a powerful, effective tool that gets future prospects to trust your business. Use them wisely!
If you’re not already taking advantage of the authentic consumer-generated content that is client testimonials, you should reconsider. A 2014 study published by WebDAM found that client testimonials had the highest rating (89%) of all types of content marketing. Shortly following, TechValidate published their own study that concluded that 94% of marketing and sales professionals rated customer testimonials as “very effective” or “extremely effective”. If that data wasn’t enough to convince you, here’s five additional reasons you should showcase client testimonials to attract new prospects.