What is Demand Generation Marketing?
One of the main challenges that companies face today is to create demand for their products and services. Demand generation helps identify potential prospects based on their initial behavior and guides them through a nurturing process so that your sales team gets high-grade, highly-qualified leads.
Although demand generation has a lot in common with lead generation, this approach takes time. It includes numerous touchpoints, campaigns, and content pieces and comprises just about anything your company does to create brand awareness and recognition.
But, what is a demand generation strategy? Read on to find out.
In this article, you’ll learn the demand generation definition and how demand generation marketing can help your brand.
What is Demand Generation?
What is demand gen? Demand gen refers to any activity that drives awareness and interest in your brand with the ultimate objective of producing a predictable pipeline that’ll grow your business.
It’s an umbrella term that covers all your marketing and sales initiatives from every touchpoint in the buyer’s journey –from initial prospect interest to upselling customers.
Today, demand generation isn’t just about creating demand for sales. It is not about forcing demand or deceiving customers into purchasing things they don’t need. It’s about delivering the right info to the right people at the right time so that whatever you’re offering is the perfect fit for your ideal consumers’ needs.
Demand Generation Strategies
Gain An Expert’s Perspective
An effective demand gen strategy is an indispensable step toward improving your marketing funnel and boosting your lead generation efforts. A crucial pillar of any fool-proof demand generation tactic is consistent optimization powered by cross-channel analysis. That’s why we recommend onboarding an expert who knows how to optimize your funnel to cater the various stages of the buyer’s journey.
An experienced marketer constantly experiments and optimizes to simultaneously drive efficiency and revenue for your business. As a result, they are able to effectively attribute marketing’s contribution to returns, offering superior visibility that extends beyond your entire marketing and sales funnel.
When planning demand gen strategies, identifying a methodology that aligns with your brand image and helps you reach your objectives can be challenging.
At LeadJig, we can provide you with all the essential financial services marketing tools and data needed to make informed decisions and maximize your chances of success.
To learn more, please request a demo and we’ll guide you through the entire process.