Social Media Marketing: Advertising & Business Networking

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What is Social Media Marketing?

Social media marketing is, undoubtedly, one of the most effective ways for business owners and entrepreneurs to advertise their products or services, and attract their potential customers. Today, all brands are striving to make their social media presence powerful and are engaging their audience through great content.

Social media advertising with engaging content is your key to successful lead generation, and that’s why you need to make the most out of this opportunity.

What is social media marketing and how it can help you? Read on to find out.

Which Platform Is Best For Social Media Marketing?

If you analyze the different forums present, you will realize that social media and marketing are moving side by side. With so many businesses using these platforms to reach out to a larger market within seconds, the social media marketing business is also increasing.

So, how do you choose the best platform? See which social network your audience uses the most.

What you want to achieve from social media marketing plays a significant role in helping you decide which social platform you wish to use. At the end of the day, you want to use that social media network where you can directly connect and interact with your target audience. And to make sure that you opt for the right platform, you need to know where your target audience is hanging out.  

For example, if your business wishes to appeal mainly to millennial women, Instagram should be one of your top choices. This platform tends to attract more women than men, and more people under the age of 25 than other platforms.

Content Creation

As a marketer, you need to analyze your target audience before creating engaging and effective content for marketing on social media networks like Facebook, Pinterest, YouTube or Reddit. While you might notice a number of businesses using different kinds of content to attract their audience, some of the most common and most popular methods of generating great content are:

- Social media posts: These could be simple yet professionally clicked pictures of your product or graphically designed posts to create awareness. Or, you can create text posts or videos to attract your customers.

- Hashtags: One of the most effective ways of marketing your product on social media forums is by using relevant or ‘trending’ hashtags which will show your posts among the most trending social media posts in the same hashtag category. It’s a great way to reach out to different people who might be following or searching for one of the hashtags that you have used under your image.

- Justifying marketing expenses: Every company knows how important marketing campaigns are, and the most successful ones always keep allocating budget for marketing initiatives as a top priority. However, for securing future campaign budgets, current marketing expenses have to be justified at an executive level. Marketers must know how to calculate ROI to present the level of success of their campaigns to company executives.

- Events: Other possible ways of creating relevant content includes creating events, watch parties, or live streaming for your audience in order to engage them.

Reporting & Analysis

How do you measure the success of your social network marketing? That’s where monitoring, analyzing, and reporting your key performance indicators (KPIs) come handy.

Almost every social media platform provides analytics to help you keep a check on how good or bad your content is performing on these forums. You can also see how well your paid advertisements are doing and whether you need to make any improvements to your existing social media strategy.

Some KPIs that you should track include:
- Clicks
- Likes
- Shares
- Comments
- Brand Mentions
- Active Followers

Social Media Marketing Tips

Want to up your social network marketing game? Keep the following marketing tips in mind.
- Perform keyword research and competitive research to help brainstorm content ideas that will interest your target audience.

- Use creative ideas and attractive content to make the social posts more appealing for customers.

- Maintain a consistent brand image across all platforms –whether it’s fun, quirky, or trustworthy.

- Make the most of ad targeting tools on different social networks.

- Follow the latest trends on social media and be an active listener.

- Keep an eye on competitors as they can provide valuable data for keyword research and other social network marketing insight.

​Social media marketing is a vital business tool that must be used by all companies that want to stay ahead of their competition.

If you want help with using social media tools to improve your marketing efforts, LeadJig can help. Request a demo of our financial services marketing software and learn how it can help take your marketing efforts to the next level.

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