The Ultimate Guide to Lead Generation Campaign Ideas


The Ultimate Guide to Lead Generation Campaign Ideas

Lead generation is hard. Not only because sourcing leads is becoming more challenging, but also because the leads you do find might not be willing to give you their time. 

Because of that, most marketers struggle with generating lead generation campaign ideas, as approaches that might have worked fine a few years ago might not be producing the same results anymore.

But nonetheless, you have to find ways to generate leads if you are going to grow your business. And while it may be challenging, some strategies can produce great results if you know how to use them. 

With that in mind, let’s look at what lead generation is and go through some lead generation examples that you can start using in your business.

What is a Lead Generation?

Lead generation is the process of getting people interested in your products or services. When someone goes from knowing nothing about your brand to being at least remotely aware and interested, they become a lead. 

Not too long ago, lead generation wasn’t as clearly defined. As a result, companies just tried to present their offers to as many people as possible. 

But today, refined lead gen ideas allow you to map out the entire customer journey, from the moment they first learn about your company, to when they decide they want to purchase what you have to offer.

You can use blog posts and various online content, paid advertising, social media, webinars, and SEO for pipeline generation activities. It’s important to keep your pulse on the various methods available as well as which works best for you.

Lead Generation Examples

Now that we’ve defined what lead generation is, we can look at some examples of how it looks in action.

One of the online lead generation ideas many companies use is capturing leads on their website while simultaneously qualifying them as customers.

By directing traffic to a squeeze page and offering a relevant and valuable freebie in exchange for an email address, you will not only grow your list but will also instantly qualify the subscribers based on what they have shown interest in.

Another example of lead capture ideas is reaching out to people directly. You can identify prospects that are likely to be interested in your services and reach out with a proposal. If you make it appealing, you could start the nurturing process and be well on your way to turning that lead into a customer.

Creative Ways to Generate Leads

When generating sales leads, ideas are not always easy to come by. However, new ways to get people interested in your products or services are emerging every year. Let’s look at a few of the most creative ways to generate sales leads below.

Incentivize Referrals

If you have a list of current customers, you should leverage it to attract new leads for your business.

By incentivizing recommendations and referrals, you will significantly increase the likelihood of current customers recommending your company to their friends and colleagues. This is one of the best ways to grow your business because of the built-in social proof element.

Implement Chatbots

Chatbots are becoming one of the hottest lead data capture ideas online. Instead of expecting your website visitors to find information themselves, you can set up chatbots that can provide answers, direct to useful resources, and even collect contact information for your sales team.

Host a Webinar

Webinars take effort, but the results they can provide can be amazing as well. They offer a ton of value to attendees, pre-qualify the best leads based on the topic, and allow you to pre-sell your services while showcasing expertise.

Lead Generation Form Examples

Lead generation forms are an integral part of capturing leads. Let’s look at a few that have proven to be very successful.


Square has a very straightforward approach. That said, it provides clear incentives for why signing up makes sense and the ease-of-use likely increases sign-ups.


Sometimes, you don’t need a lot of text, just a clear and value-driven proposition. ZenDesk keeps it simple but also shows why signing up is valuable to the user. 


If you can, it’s always a good idea to get as much information about the lead as possible. Questionnaires can help pre-qualify leads while simultaneously making the prospect feel more informed.

Top Lead Generation Tools

There are hundreds of lead generation tools that can help generate lead generation campaign ideas, but not all of them are created equal. 

HubSpot has been a leader in inbound marketing for many years as its CRM and powerful lead generation tools allow you to connect your content to forms, chatbots, and popups, driving leads into your funnel.

Milkshake is another interesting tool if you want to quickly create personalized email outreach campaigns. By sending out better cold emails quicker, you can reach more people while converting a larger percentage of those you contact. 

Finally, LeadJig is becoming one of the hottest tools on the market today. Our full-service lead generation package attracts targeted leads, bringing them into your funnel, and helping turn them into loyal customers. 

Why Choose LeadJig

Coming up with new lead generation campaign ideas isn’t easy. But if you work with LeadJig, you can have the entire process taken care of for you.

Contact us today and we’ll help find the right approach for financial marketing needs. 

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