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Lessons and tips from 30 years of seminars, workshops, & dinner events.
5 Tips for a Successful Direct Mail Campaign Direct mail is as important to your campaign’s success as ever. It’s highly targeted, so you know exactly what people are interacting with your campaign. Other marketing channels don’t allow for this kind of precision. Furthermore, direct mail works. According to Small...
Steps to Increasing Your Conversion Rates 1. Utilize Omni-Channel Marketing On average, campaigns that utilize all marketing channels receive 20% more conversions and have a 30% higher conversion to attendance rate. This is because the channels act as multiple touch-points and reminders for prospects. If your attendance rate is poor the number...
The Ultimate Guide to Lead Generation Campaign Ideas Lead generation is hard. Not only because sourcing leads is becoming more challenging, but also because the leads you do find might not be willing to give you their time. Because of that, most marketers struggle with generating lead generation campaign ideas,...
What is a Lead Magnet? Ideas, Examples, & Creative Solutions Generating conversions have become increasingly difficult over the last few years. With more available to visitors every day, the bounce rate for many companies is increasing. One of the core methods for converting and keeping users is through list building....
All business owners understand that lead generation is essential, but most don’t have a clear understanding of what it entails. It’s not hard to understand why - figuring out how to generate leads for your business requires in-depth audience knowledge and familiarity with proven-effective strategies. So, to take your lead...
