5 Tips for Successful Direct Mail

5 Tips for a  Successful Direct Mail Campaign Direct mail is as important to your campaign’s success as ever. It’s highly targeted, so you know exactly what people are interacting with your campaign. Other marketing channels don’t allow for this kind of precision. Furthermore, direct mail works. According to Small...

5 Ways to Increase Your Seminar Conversion Rates

Steps to Increasing Your Conversion Rates 1. Utilize Omni-Channel Marketing On average, campaigns that utilize all marketing channels receive 20% more conversions and have a 30% higher conversion to attendance rate. This is because the channels act as multiple touch-points and reminders for prospects. If your attendance rate is poor the number...

What is Lead Generation?

All business owners understand that lead generation is essential, but most don’t have a clear understanding of what it entails. It’s not hard to understand why - figuring out how to generate leads for your business requires in-depth audience knowledge and familiarity with proven-effective strategies. So, to take your lead...

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