The Ultimate Guide to Lead Generation Campaign Ideas Lead generation is hard. Not only because sourcing leads is becoming more challenging, but also because the leads you do find might not be willing to give you their time. Because of that, most marketers struggle with generating lead generation campaign ideas,...
What is a Lead Magnet: Meaning, Types, & Examples
What is a Lead Magnet? Ideas, Examples, & Creative Solutions Generating conversions have become increasingly difficult over the last few years. With more available to visitors every day, the bounce rate for many companies is increasing. One of the core methods for converting and keeping users is through list building....
What is Lead Generation?
All business owners understand that lead generation is essential, but most don’t have a clear understanding of what it entails. It’s not hard to understand why - figuring out how to generate leads for your business requires in-depth audience knowledge and familiarity with proven-effective strategies. So, to take your lead...
5 Benefits of Client Testimonials
If you’re not already taking advantage of the authentic consumer-generated content that is client testimonials, you should reconsider. A 2014 study published by WebDAM found that client testimonials had the highest rating (89%) of all types of content marketing. Shortly following, TechValidate published their own study that concluded that 94%...
8 Tips to Ensure Your Event Is a Success
Are you a novice financial advisor trying to get started in the industry? Or a seasoned pro looking to boost your clientele? Regardless of your current position in the field, improvements can always be made to increase your results. Consider implementing a few (or all) of these strategies during the planning phases of your...