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Lessons and tips from 30 years of seminars, workshops, & dinner events.
What is Content Marketing? Content marketing has become something of a buzzword these days. But the truth is that content marketing is something that almost every business has been doing for decades. In fact, you might be doing it already without even knowing it. So what is content marketing and...
What are the 4 Ps of Marketing? The 4 Ps of marketing is a classic concept focusing on the foundations of marketing strategies. The 4 Ps refer to product, price, place, and promotion. This concept, which has been around since 1960, is still important in marketing today. In fact, for...
Video Content Marketing For Businesses Modern marketing strategy is based on creating conversations with your audience through online platforms such as websites, blogs, social media, and others. Within these channels, the use of video has proven to be a powerful and engaging form of dispersing content. So much so that...
Small Business Marketing: What Every Business Owner Needs to Know If you’re a small business owner trying to compete with the big fish, marketing your business can seem daunting when you compare your budget to that of a corporate. But whether you're planning to launch a new business or already...
A Guide to Guerilla Marketing for Businesses Competition for ad space is fierce in today’s world. From their TV and phone screens to radios and billboards, consumers are constantly bombarded with ads. Companies need to be creative in devising unconventional methods of promotion to maintain the public's interest. Often, guerilla...
