Start Planning Your Q1 Marketing
Are you ready for Q1? Now is the time if you haven’t started planning for the new year. You should already be strategizing for the new year. Looking back now at the past year and evaluating your marketing tactics is essential. The rest of this blog outlines exactly why planning for quarter one now is crucial to your marketing efforts’ success.
1. Opportunity to Create New Goals & Pivot
Strategizing allows you to reflect on the past year and determine your goals for 2023. Maybe you surpassed your 2022 goals, or perhaps it’s time to reevaluate what you can achieve in a year. If you did better than expected in 2022, then now is the time to set more ambitious goals. However, keeping realistic goals is key for morale and marketing planning for 2023.
If you are planning to pivot your marketing strategies, now is the time to make those decisions. Perhaps a certain campaign performed significantly better than previous campaigns. Try using the same campaign to determine if its success carries over into the new year. Maybe you want to try something new for Q1, it’s paramount to figure out something new now. If you wait, you could miss your perfect opportunity.
2. Q1 Sets the Tone for 2023
Quarter one sets the pace for the rest of the year. You can carry that momentum into other quarters if you start the year strong. Hitting the first few months of the year hard will give you an idea about how the rest of the year will go. This is true because you are re-strategizing now so the impact of your changes will be felt in Q1. New campaigns, events, and strategies will either prove successful or underwhelming. This means you should either mimic your plans throughout the rest of the year or pivot once again. Either way, the beginning of 2023 will tell you a lot about how the rest of your year should look.
Take the time to reevaluate your campaigns during and after Q1 as well, because there is always room for improvement. However, if you make the mistake of ignoring the opportunities in Q1, you will be playing catch-up for the rest of the year.
3. New Year New Tactics
Without the pressure of meeting end-of-year deadlines, you have the ability to experiment in quarter one. Try new mailers, digital ads, emails, and venues. See what works and what can be left in Q1. This is also a great opportunity to make updates to your website and finish all of those projects you put on the back-burner in 2022. Take advantage of this time before the pressure of deadlines and your prospect pipeline catches up.
Start Your 2023 Marketing Plan
Contact your LeadJig marketing consultant today to start planning for 2023. If you haven’t worked with us before, click the button below to request a demo.