How to Write a Press Release Press releases have been around for a long time. And for a while, they were the primary way to get the attention of the press and get your company update featured in the next news cycle. Some companies have even been launched primarily with...

Brand Archetypes Explained – The 12 Brand Archetypes List
Using Brand Archetypes to Find Your Audience There’s something about our favorite brands that we identify with, and that makes