Check out insights from Kevin Harrington, seminar tips & tricks, as well as industry news!
How to Develop a Marketing Plan If you intend to grow your business successfully, you need to know how to
How to Write a Press Release Press releases have been around for a long time. And for a while, they
Marketing Glossary: Essential Marketing Terms and Definitions You Need To Know Like any mature field, marketing has formed a rather
What are the 4 Ps of Marketing? The 4 Ps of marketing is a classic concept focusing on the foundations of marketing strategies. The 4 Ps refer to product, price, place, and promotion. This concept, which has been around since 1960, is still important in marketing today. In fact, for...
Inbound Marketing: What It Is & How It Can Benefit Your Business Marketing in the 21st century has changed drastically. In the past, most marketing campaigns sought to capture attention and then pitch the product. Today, though, companies have discovered it makes much more sense to allow customers to come...
The Ultimate Guide to Lead Generation Campaign Ideas Lead generation is hard. Not only because sourcing leads is becoming more challenging, but also because the leads you do find might not be willing to give you their time. Because of that, most marketers struggle with generating lead generation campaign ideas,...
What is a Lead Magnet? Ideas, Examples, & Creative Solutions Generating conversions have become increasingly difficult over the last few years. With more available to visitors every day, the bounce rate for many companies is increasing. One of the core methods for converting and keeping users is through list building....
What is Referral Traffic on Google Analytics? Website traffic is a critical component of success for most companies. Whether your marketing team is managing a campaign by keeping tight reins on its SEO keyword usage or by strictly monitoring its PPC (pay-per-click campaigns), you don’t want to overlook the value...
