Inbound Marketing: What It Is & How It Can Benefit Your Business Marketing in the 21st century has changed drastically. In the past, most marketing campaigns sought to capture attention and then pitch the product. Today, though, companies have discovered it makes much more sense to allow customers to come...
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The Ultimate Guide to Lead Generation Campaign Ideas
The Ultimate Guide to Lead Generation Campaign Ideas Lead generation is hard. Not only because sourcing leads is becoming more challenging, but also because the leads you do find might not be willing to give you their time. Because of that, most marketers struggle with generating lead generation campaign ideas,...
What is a Lead Magnet: Meaning, Types, & Examples
What is a Lead Magnet? Ideas, Examples, & Creative Solutions Generating conversions have become increasingly difficult over the last few years. With more available to visitors every day, the bounce rate for many companies is increasing. One of the core methods for converting and keeping users is through list building....
What is Referral Traffic – Google Analytics Tracking
What is Referral Traffic on Google Analytics? Website traffic is a critical component of success for most companies. Whether your marketing team is managing a campaign by keeping tight reins on its SEO keyword usage or by strictly monitoring its PPC (pay-per-click campaigns), you don’t want to overlook the value...
How to Calculate Customer Lifetime Value
Customer Lifetime Value Formula: What It Is & How to Calculate It One of the critical components of any company’s continued success is client retention. As years of countless marketing research has taught us, it’s substantially more profitable to retain a customer than it is to acquire a new one. ...