We've all heard about calculating ROI, but if someone asked you to define ROI in marketing, what would you say? When it comes to the definition of ROI in marketing, it means measuring your campaign success, which is imperative for your business to grow. Calculating ROI (Return-Of-Investment) will help you...
Financial Analytics: Business & Revenue Tracking Tactics
Analytics are an integral part of running a successful business. When making both day-to-day and long-term decisions, having as much data as possible allows you not only to increase the probability of making the right choices, but also helps you to gain an edge over the competition by providing you...
What is Financial Reporting?
Financial reporting is an indispensable part of running a business. In fact, in most instances, filing financial reports is a mandatory practice, which provides stakeholders, customers, and regulators the most crucial information about performance over a given period. However, it plays a vital role in the process of running a...
Marketing Data: Source Types Your Business Should Know
Marketing Data Guide The success of a business comes down to the quality of the decisions that are made on a daily basis. And while experience and instinct do play a role, the only truly reliable way to maximize the chances of making the right choice comes down to having...