Customer Lifetime Value Formula: What It Is & How to Calculate It One of the critical components of any company’s continued success is client retention. As years of countless marketing research has taught us, it’s substantially more profitable to retain a customer than it is to acquire a new one. ...
Email Analytics & Metrics: Marketing KPIs & Standard Reports
How to Use Email Analytics For Effective Marketing Email analytics refers to the method of tracking the way subscribers interact with a brand’s email campaign. It allows you to conveniently gather and analyze data for each email campaign. Without leveraging email analytics, there's no way to ensure that your email...
Quick Guide To Marketing ROI: What It Is And Why It Matters
We've all heard about calculating ROI, but if someone asked you to define ROI in marketing, what would you say? When it comes to the definition of ROI in marketing, it means measuring your campaign success, which is imperative for your business to grow. Calculating ROI (Return-Of-Investment) will help you...
Financial Analytics: Business & Revenue Tracking Tactics
Analytics are an integral part of running a successful business. When making both day-to-day and long-term decisions, having as much data as possible allows you not only to increase the probability of making the right choices, but also helps you to gain an edge over the competition by providing you...
What is Financial Reporting?
Financial reporting is an indispensable part of running a business. In fact, in most instances, filing financial reports is a mandatory practice, which provides stakeholders, customers, and regulators the most crucial information about performance over a given period. However, it plays a vital role in the process of running a...