All business owners understand that lead generation is essential, but most don’t have a clear understanding of what it entails. It’s not hard to understand why - figuring out how to generate leads for your business requires in-depth audience knowledge and familiarity with proven-effective strategies. So, to take your lead...
What is Brand Equity?
Financial Advisor Leads: Prospecting Ideas & Tips
Financial advisors are some of the most sought-after specialists in the country, but even they often find themselves struggling to find new leads and grow their business.
Engagement Marketing: Customer Brand Interaction Explained
Engagement Marketing Guide Engagement marketing is a term that's thrown around quite often. However, even though it's talked about a lot, the exact definition of engagement marketing can easily get lost between buzzwords and big expectations. But even though engagement marketing doesn't have the quantifiable qualities of sales, it's still...
5 Benefits of Client Testimonials
If you’re not already taking advantage of the authentic consumer-generated content that is client testimonials, you should reconsider. A 2014 study published by WebDAM found that client testimonials had the highest rating (89%) of all types of content marketing. Shortly following, TechValidate published their own study that concluded that 94%...
Benefits of Scheduling Social Media Posts
In the quest for consistency in the digital world, it’s easy to push social media to the wings as seemingly more vital business takes center stage. However, as we transition into an increasingly screen-facing society, the need to establish an online presence has never been more pressing. If you’ve ever...